Confessions of a Fashionista: Labels, Tags, and Prices.

by - 30 March

As you noticed from the 'Confessions of a Fashionista' title, I am doing a couple of posts based on the shopaholic in me and the shopaholics in the world. So along with the trend posts and other fashion posts I am doing a themed series of posts based on me being a Shopaholic and the true meaning of what it is like to be a 'Shopaholic'. I was thinking about this while planning my short story 'Shopaholic' and thought about doing a post about something that Elisa - my main character in the story -  faces a lot. That being Designer Labels!

Does it really matter how much your dress or pair of skinnies cost? Does it matter what brand? Is there much of a difference between a pair of DKNY jeans and River Island jeans?

This is a topic that has been boggling minds of millions of fashion related tv shows including Gok's Clothes Roadshow and many others. All helping us Recessionista's achieve high-end style in high street prices.

But is there the same novelty?

We immediately feel more privileged with the better label. It is the influence of all those magazines, Victoria Beckham and elite shops. With this ever-increasing world of celeb-land we are constantly fed that their wardrobes ooze quality, style and are just simply better than our high street clobber.

I know that I instantly feel good in something more pricey, I feel as if it feels different and a couple of days after, the novelty of it still hasn't worn off. It's my guilty feel good splurge now and then.

Even High Street shops like Jack Wills who make their online Outlet something exclusive making us want want want even though we might not have wanted, had they been like any other Outlet. With the membership only rule we want them even more!




[Image from Jack Wills]



And Hollister, an American clothes brand, who apparently make you queue outside their store to get in!

Is it this idea of exclusiveness  making us feel privileged to own a logo or a name and not preference of style itself?

The conclusion I have come to is that we have been infected by this want of something seemingly better, and I know I have.



(Leather Chanel bag made to look like a cardboard shopping bag. Image from Trendland)




All content and images © Malia Choudhury 2012 unless otherwise noted.

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