The Dying Days of Print Magazines

by - October 14, 2014 least we're saving trees!

I remember being a 13 year old and buying a teen magazine every week or so after school. Sometimes soley for the free gifts that came with them and that would usually lead to having to compromise that gift with what the cover over-promised to give me on the inside.

'101 Quick Easy Hairstyles for Summer' - which were by the way never quick or easy and gave me an arm ache. 
'Zac Efron Spills All: His Relationship with Vanessa and High School Musical 3' - I did appreciate the pictures and poster, thanks Shout Mag.
'I was Superglued to a Toilet Seat' - The most ridiculous real-life stories ever!

So the morning before school I put £2 extra into my purse and went straight home to devour the glossy pages.That's £104 a year!

In recent years, with the rise of fashion and beauty bloggers and YouTube being my main source of entertainment I simply don't have the time or interest in a print magazine. 

Everything is online, even Magazines are online. Company magazine which have now discontinued their print magazine due to their sales dropping down to 5 figures have a fantastic online presence. Their Facebook is buzzing and so is their website with beauty & hair tutorials and celeb news. Is the internet killing paper? 

It seems it's just the kind of worry we had about eBooks killing paperbacks - but paperbacks still win over the hearts of those of us who can only fully appreciate a book when they can smell its fresh new pages (or old pages). Or how people believed the rise of television was going to lead to the extinction of Radios. The radio and a good smelling book still offer something that their successors fail to. This then begs the question, how have print magazines been succeeded by their predecessors?

Where does this leave a paid for print magazine in the face of free online content that is easily accessible and so much more current than a print magazine? What does a print magazine offer us anymore than fashion websites can? The answer is, almost nothing.

I can access a hair tutorial or Autumn style guide within a few seconds on a google search  and it will be so much more interactive and helpful than a print fashion and beauty magazine. We have seen this through the rise of beauty vloggers and now companies themselves who have chosen to make a business out of this. If we look at All Things Hair which is a Unilever joint venture with the likes of Dove, Tony and Guy, Tresemme and VO5 on YouTube showing hair tutorials by our trusted YouTubers we might never be able to notice the business of this. This channel seeks to learn the most searched for hair style on google and forwards these queries to a team of established YouTubers and pays them to create hairstyles using only the their supported brands. An elaborate bit of marketing going on there, eh?

This just goes to show that there are so many more ways of making money in the fashion and beauty world than print magazines, leading regrettable - or not so - to the decline of paid for print magazines.

What do you think of the decline of print magazines? Do you still have a subscription?

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